GENERAFORMA is the vision of Lorenzo Natali, a landscape architect passionate about nature and technology, using algorithms to shape design that bridges organic forms and digital creation. Every piece is designed and 3d printed in Teramo, Italy.

At GENERAFORMA, design is not drawn—it is grown.

Through generative algorithms, technology becomes more than a tool; it becomes a force of creation, much like nature itself. Just as a seed holds the code for a tree, our algorithms unfold into organic forms, shaping objects that evolve rather than being imposed. This deep synergy between nature and technology transforms computation into a generative act—design is no longer static but alive, rooted in the same principles that govern the natural world.

But creation does not end with us. The second generative act belongs to you. Our philosophy invites you to see beauty where it is often overlooked—to collect the dry, the fallen, the forgotten. Not everything that withers has lost its meaning. Not everything fragile is weak. In a world obsessed with perfect, fleeting blooms, we celebrate what endures—the resilience of time-worn textures, the poetry of imperfection, the silent strength of what remains.

It is not just your hands that complete the cycle—it is your vision, your generative act. Like nature itself, you do not merely arrange; you set the conditions for something to emerge. By collecting the dry, the fallen, the forgotten, you are not just composing—you are allowing a new form of beauty to unfold, one shaped by time, transformation, and the silent logic of nature.

Our commitment to biodegradable biocomposites ensures that each piece honors the earth’s cycles, where material and meaning converge in harmony. Every creation is a balance of innovation and responsibility, a testament to the power of design that does not take but regenerates.